Digital signage or Digital Signage includes the transmission of multimedia and advertising content through LED screens or various digital formats.

It is used especially in the field of advertising to ensure that digital ads can be displayed not only on mobile devices or computers, but also at street level.

The Digital Signage market has not stopped growing, especially in the retail sector. Digital signage has been implemented steadily, replacing traditional methods like paper. The exponential use of LED technology is very high year after year.

Nowadays outdoor digital advertising is in full expansion thanks to high definition LED screens and a suitable message for this format.

The bright prospects of the digital signage market and the Digital Signage is for it to continue to grow and even become the driving force for new communication methods in the advertising industry.. This is due to LED technological advances, which have allowed digital advertising media to provide immediate, inexpensive, novel and attractive options, thus giving them more advantages over traditional advertising.

What are the improvements of the last years in the Digital Signage?

As the technology of LED screens and computer programming advances at the same time, we can say that these are the improvements in the Digital Signage.

• Augmented or virtual reality: it will allow users to interact with the device, reaching another higher level in a more attractive and experiential way. In addition, this form of interaction will provide a quality improvement in the brand image.
• Multi-channel interaction It will combine the mobile experience with large format digital advertising media (such as LED digital signage displays). Regardless of the channel used, special care must be taken to provide end consumers with a consistent experience.
• Artificial intelligence and voice assistance provide a more real and interactive experience to the consumer. The latter will allow customers to perform simple tasks without relying on store employees.