In the past, there was only one LED digital display behind the cash register or at the point of sale, and now every store has more than one corporate LED advertising display.
Nowadays, new technologies make LED and LCD screens have different sizes and aspect ratios. This provides more options. For example, you can now select an enlarged screen with an aspect ratio of 16: 1 (the standard screen is 16: 9). The LED digital information display is getting longer and longer, but with many more measurements for its width.
With the advent of more shapes and sizes, more LED digital signage applications become possible. Small unused places can now be identified through the LED digital signage display.
Stores can install LED advertising displays on the shelves to attract additional attention to the products. Long screens can be placed on the pillars to welcome visitors (or the pillars themselves can come to life).
In addition, you can also choose to put the LED display in the shop window to invite customers to visit the business. Although LCD displays are limited by their available aspect ratio, LED displays can be configured in various formats. Wouldn't it be nice to cover the counter entirely with an LED display?
At the latest international trade shows in LED digital signage, we saw some new trends in Digital signage related to interaction via RFID / NFC. When your product provides a wireless RFID chip, the media player can now identify the product.
That is to say, When the product is placed in front of the screen or the player, the multimedia device will recognize the product and display the relevant product information on the screen. In addition, the trigger can be programmed so that something happens on the LED display when motion is detected (for example, if someone is standing in front of it) or when the product is detected. This is a great way to attract attention and improve the customer experience.
As you can see, LED technology is evolving very quickly. These are just some of the advancements in the field of digital signage, but clearly there are many things worth seeing.
Interactivity is a very important consideration in improving the customer experience. If the customer does not receive the interaction, they will most likely disconnect from the content they provided.
