Anyone who has an advertising LED screen needs transparent and reliable reports to help you understand the effectiveness of your ad during and after the campaign.
For transparent information, measurements or metrics are required. It is obvious that the greater the transparency of measurement and reporting, the greater the success of the advertising campaign and the better the information provided to advertisers to plan future campaigns.
There are many ways to measure audience response on digital signage or digital signage formats. One thing most people have in common is engaging the viewer in an attempt to get them to take follow-up actions so that the results can be monitored.
QR codes for LED screens
QR code generation services can be used to create unique codes for event-related content and point directly to our website, which allows users to obtain more information about current offers or promotions. In this way, we can measure the efficiency of the campaign from the visit to each QR landing page. We can even use a different QR code for each screen of the digital signage network, which will allow us to know the performance of each device.
Friendly URLs on LED electronic signs
Similar to QR codes, unique and friendly URLs of our website can be used. Since the content is on the main domain, web analytics programs can be used to track and select the visits of our internet traffic, which should be attributed to our LED display campaign, so that the efficiency of our advertising campaigns.
Social networks in LED advertising messages
Social media are also key indicators of consumer engagement and the effectiveness of digital signage and digital LED displays.. Consumers text, tweet directly on screen, and even upload photos via social media. Measuring these interactions helps advertisers understand what content affects consumers and provides information to optimize programming, content, and advertising on the device.
One method is to compare the data from the content planning software on the screen with the point of sale software. In this way, sales can be tracked and compared in real time, and compared to what customers see through our LED digital signage.
Toll Free Numbers in Messages on LED Screens
It involves merging the phone number with the content of our advertising LED display / s, and every time someone calls the phone number, it will be logged, which will result in a report showing the number of calls.
Through this type of solution, very effective content management can be carried out, in addition to always collect information that determines the effectiveness of advertising contentAnother option is to deliver messages and content to specific audiences.
