The advertising industry is very complex as different elements merge. These include advertisers, advertising agencies, and different media. Everyone follows a communication plan to finally reach the consumer.

Nowadays it is very important to adapt the advertising message to the end consumer. In this way, in the information and technology era, LED screens and Digital Signage have become the most used medium in the field of advertising. The use of digital LED technology allows us to update information quickly and synchronously, very important aspects in the world of advertising.

Advertising has evolved and we must remember that it is not enough to have a good LED screen to display content. At this point we must achieve through Digital Signage that consumers receive the content in an interactive, informative and multichannel way, that is, they perceive it as a new experience.

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Among the new technical solutions, the use of artificial intelligence and Big Data to provide personalized content is very attractive. Therefore, technology has become a means of connecting brand and customer advertising.

With artificial intelligence and Digital Signage, visitors in a physical store can connect their mobile phones to an LED screen located in the window and manage content as if the device were a remote control. In this way, customers are users who decide what content to consume based on their needs. Through this platform, visitors can check the location and price of an item, find out the opinions of other buyers ... In this way, consumers make use of the LED technology of our business as if it were an e-commerce.

With Digital Signage and Data Analytics we can find out how visitors to our businesses use LED digital displays. The platform records user interactions and in this way provides information on usage.

The use of new solutions in the advertising world will produce new more effective marketing strategies, in order to attract new users with more powerful commercial messages. For this reason, the fusion of Digital Signage with LED advertising screens is revolutionizing the world of advertising in the retail sector.